If you are a digital marketer who wants to boost your marketing strategies and ROI, you must know about specific tools to make things easier for you. With digital marketing tools, you can execute proper strategy correctly. In addition, these digital marketing tools are designed to keep things organized, helping you make required customizations whenever required.
After facing the challenges, we met in 2020, we must focus on creating improved and innovative strategies in 2022. In this blog, we are sharing the most popular and influential digital marketing tools that you must try to use to enhance your marketing campaigns in 2022.
Popular Digital Marketing Tools
It is an email and social advertising tool created to automate digital marketing campaigns. It is one of the famous digital marketing tools used to improve your campaigns and track the total traffic generated.
In addition, the platform lets different integrations with various SaaS companies. This tool is efficient for email campaigns, engaging with your customers. MailChimp is a popular name in the field of email marketing.
The exciting features of MailChimp are:
- Creates improved content with easy-to-use designing tools
- Use AI-powered assistant for creating customized designs
- Curate personalized emails and get nearly six times more orders using marketing automation
- Offers means for receiving insights and analytics in a single place
- Also, provide a free plan for small marketers
MailChimp includes pre-installed, customizable email automation that makes it simple for you to reach the right targeted audience at the right time.
Of course, the best thing is to keep your brand at the top of your customer’s minds and satisfy your customers with birthday wishes, welcome messages, and notifications about their orders.
Ecommerce and retail businesses can benefit from MailChimp, as it helps drive traffic, increase sales and conversions.
- Google Analytics
It is a powerful digital marketing tool that can help you with several marketing decisions. You can even track your eCommerce business and goals to keep your business on track.
Utilizing the innumerable data insights that Google Analytics provides, it is simple for marketers to understand the directions needed to follow with website changes.
The only thing you need to do is install Google Analytics on your website, and you are all set to start.
The exciting features of Google Analytics are:
- It offers you information about traffic on your site categorized in terms of products, devices, pages, and many more.
- It helps you create dimensions, metrics, and a dashboard for easy access to information and data.
- It helps you to understand your audience in a better manner. You will receive real-time updates about your website’s customers, including their frequently visiting pages. It can help make your landing page more engaging by offering the customers an intuitive experience.
- It helps you uncover insights about the performance of your business.
- It helps you share insights with the help of different reporting tools.
- Let you organize and visualize the data that suits your business.
Ahrefs is the standard tool for researching keywords and suggesting opportunities to rank. The platform lets you check any URL’s top keywords while estimating the total traffic a competitor’s website may receive for a given search.
You can even identify a website’s top-performing content and backlinks.
In simple language, Ahref is an excellent tool for competitive analysis and ensuring that your current content is up to the mark for search.
Some of the unique features of Ahref are:
- It helps you optimize your website
- It helps you find suitable sites for your content and the right content topics
- Let you analyze your competitors
- This comprehensive SaaS tool offers snippets of testimonials, a free trial, and a data index
- Let you manage the projects
- It helps you track the ranking progress
It is an excellent tool for social media sharing pages. We have found that high social shares do not essentially equate to high traffic or engagement, as individuals will like and share posts without reading them, but it is a great tool that offers you an idea of how your post performs on social media.
Though, if you are searching for advanced social insights, it comes with a paid subscription that lets social alerts and monitoring, industry research, backlink analysis, and content analysis.
If you are looking for the best content management tool to help you brainstorm and strategize your content for digital marketing campaigns, you must choose Trello.
It is one of the best content management tools used by thousands of digital marketers across the globe to create, schedule, and organize content online.
This content management platform keeps the entire team together. It makes communication much more accessible and manageable.
For example, you can assign several team members to one card so that they can work together on a project. With this feature, you will know who oversees content, designing, posting, etc.
- Yoast SEO
All of you probably have heard about Yoast SEO. It is one of the standard WordPress plugins that help digital marketers to optimize their sites to improve their performance in search results.
Yoast SEO helps with the details where WordPress can’t do much help: submitting the sitemaps, researching keywords, curating content, and using webmaster tools, among various other aspects.
Some of the exciting features of Yoast SEO are:
This tool comes with many exciting features that help optimize your site.
- Includes built-in content analysis, description management, rich snippets, meta keywords, XML sitemaps, social features, and features to handle duplicate content.
- Helps to write better content for digital marketing campaigns. The plugin offers you access to the Yoast SEO meta box to add meta description and meta title for the content. In addition, there is no need to install a third-party plugin for the XML sitemaps.
It generates XML sitemaps automatically for the websites and then submits them to the search engines.
The best thing about this tool is that you can protect your RSS feed from plagiarism. In addition, it protects you from other sites copying your things and publishing them in their name.
It is a popular marketing toolkit that helps grow the online visibility of a business with different tactics, including content marketing, SEO, advertising, market research, search engine reputation management, and social media management.
The unique features of Semrush include:
- Boosts organic traffic with different SEO tools
- Help in creating content that ranks easily
- Reveals the competitor’s tactics and strategies
- Help you find ways of reaching more audiences with less money
- Help in building social media strategies
With these digital marketing tools, you will be able to understand and handle digital marketing campaigns better. However, you must know that while some offer a free trial at the initial stage, all are ultimately paid. But, yes, all the tools are worth the investment.
To better understand these tools, you must enroll in the best digital marketing courses in Bangalore. This course will help you learn the most intricate digital marketing concepts and apply them in the most relevant manner.